Wednesday, 17 August 2011

Fashion Targets Breast Cancer

With one in nine women developing breast cancer, many of us have been touched by this terrible disease. This year alone it is predicted that approximately 14,000 women in Australia will be diagnosed with breast cancer. In order to reduce this saddening statistic, the Fashion Targets Breast Cancer (FTBC) campaign has once again gathered support from retailers to raise money to fight this disease.

In 1994 Ralph Lauren launched the first FTBC collection at New York Fashion Week to honour his dear friend Nina Hyde, the Fashion Editor of the Washington Post who passed away from breast cancer. Four years later, Australia joined the cause with model Sarah Murdoch, currently still an ambassador for the National Breast Cancer Foundation, modelling a t-shirt with the FTBC logo. Now the FTBC campaign in celebrated in over 10 countries with more and more companies joining the cause every year.

Since 1997, the campaign has raised over $2 million to fund invaluable research and support women suffering from breast cancer and their families.

This year, an amazing 7 retail partners have come on board to support the campaign with a minimum of 25% of purchases going towards the National Breast Cancer Foundation.

FTBC is aiming for a future with zero deaths by 2030. Help FTBC achieve this goal by purchasing one of the specially produced products or donating to the National Breast Cancer Foundation here.

Fashionistas also have a chance to win great prizes such a subscriptions to Vogue and a Pandora bracelet by uploading pictures of their own black and white styled outfits on to FTCB's Facebook page

Show your support for FTBC so one day we can beat this terrible disease.

Check out the great retailers getting on board to support FTBC:

Images courtesy of


  1. Wow! What an amazing foundation. So cool that those big retailers are contributing.

  2. ooh so many great pieces, and a great foundation! I adore the black and white polka dot bikinis :)

  3. It is absolutely amazing how all the local Australian brands come together and actually do this for breast cancer. It's an awesome campaign for a great cause! thx for sharing the info :)


  4. great blog and nice post and pictures ;)
    Follow each other? I bookmarked!


  5. They made good fashion choices to inspire shopoholics to buy for a great cause.



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