Friday, 19 August 2011

Interview - Leeyong Soo Part 2

In Part 1 Leeyong told us about, her experiences in the fashion industry. In Part 2 she tells us about some of the challenges facing designers today.

6. You started your own label Fourth Daughter which features one-off party dresses made from vintage kimono and obi material. What were the major challenges you faced starting your own label?
Making everything myself! I’m not trained in patternmaking or anything fashion related so a lot of my time went into that. As all the garments are unique, I couldn’t get them mass-produced, and was against that idea anyway as I wouldn’t have been able to afford it unless I used sweatshop labour – to which I am of course violently opposed!

7. Before starting this blog, as a consumer I was very unaware of the difficulties facing fashion designers. What thing do you think it is important for consumers to be aware of so that they can gain a greater appreciation for the work that goes into producing clothing and accessories?
All the time and materials that go into making even one item, not to mention the energy and resource! Just think about a cotton T-shirt, for example. The cotton has to be sown, grown and harvested, which takes fertiliser, water, and lots of backbreaking work – not to mention chemicals and the illnesses and poverty that accompany their use if the cotton is not being grown organically (many farmers in India suicide because they are forced into massive debt because of having to buy chemicals, or they get really sick because they don’t know how to use them properly). 

The cotton is then processed into thread, woven, cut and sewn into T-shirts, with dyeing or printing most likely taking place somewhere along the way too. That’s not even factoring in the design process – design for fit or embellishment which will differentiate it from the thousands of other T-shirts on the market. If it’s decorated somehow, where do those parts come from (beads or buttons, for example)? And then there’s also the delivery – the raw materials and the T-shirt itself probably crosses several continents before it gets to you, which of course all takes up resources. Something to think about the next time you buy a $5 T-shirt – if it’s that cheap, just consider how many people must not be getting paid properly! 

And if you’re buying something made by hand locally, just think about how much time and effort went into that too – I’ve had people say my things are too expensive but handmade items take a lot of time. If I sold them for the same price as something at Zara, I’d be paying myself $5 an hour!!! I hate to be a party pooper and I’m actually the last person you’d find paying more than $10 or so for a garment (I shop at op shops!) but we consumers have had it too cheap for too long. We’re going to have to start paying proper prices for things sooner or later!

8. You have recently been exploring the possibility of creating a fair trade range of garments. Why do you believe it is important to support fair trade and what have been the major issues you have faced trying to get a project like this off the ground?
Fair trade allows communities in developing countries to be paid a fair wage and work in fair conditions, meaning that they have adequate light and ventilation and fair work hours, among other things. The system also allows schools and other community facilities to be built, meaning that it’s not only the workers but the whole community that can benefit. My major issue is time but courage as well – I haven’t been able to look into starting a fair trade label as I’d really have to go over to a country such as India and spend a significant amount of time finding manufacturers and staff who could co-ordinate things on my behalf when I’m not there, and it’s a very big step and huge commitment.

9. You have experienced life in the fashion industry from an editorial and designer perspective. What do you believe are the major issues facing the fashion industry today?
Sustainability and ethical issues are probably the biggest ones but as I’ve gone on about them already, there is of course also the issue about new and upcoming designers – are they getting the support they need? I think so many young designers go in to uni with huge dreams, end up completing their course, and then have to work in other unrelated fields or in retail for fashion because there are only so many jobs in fashion design that actually pay.

10. What exciting projects do you have planned for the coming months?
I’ll be making more of my own clothes and accessories, as usual, and documenting them on my blog. I’m also blogging for The Clothing Exchange once a month and creating things for Peppermint. Apart from that, I’ve just started organising the fashion show for Fair@Square festival in December, and if I still have time then I’ll start looking into the fair trade label idea a bit more!

Thank you Leeyong for taking the time to share your experiences! It's great hearing from someone who's had such a varied career in the fashion industry:) 

Make sure you check out Leeyong's creative projects at her blog Style Wilderness and pick up a copy of Peppermint Magazine and check out her work!

Leeyong in a handmade Fourth Daughteroutfit with the lovely Cecylia 

Images courtesy of


  1. Great interview and all those outfits are amazing!


  2. great interview! Love her dresses.


  3. The interview is really great! Leeyong is beautiful and talented all around :)

    classy & fabulous


  4. Wow! She is amazing! Thanks for sharing xxo Baz from

  5. Love your blog too! I am following back:-)
    Ask Erena

  6. Wow, Im inspired! What a fascinating conversation.

    Truly Leeyong is one of the most stylish women in Melbourne, and that she sources and re-cuts each piece she wears is intimidatingly cool.

    Leeyong wears her politics beautifully. Thank you ladies! X

  7. I do not agree on #7. $5 for a simple tee is okay, if it is not a designer's one. On the other hand, if the tee costs f. ex. $50 where is the guarantee that the shop or designer did not purchase it for $5? Increasing prices on basic product is not the answer at all, inho.

    Just got to check out your blog, it's great you know:D

    The French Bun

  8. oh i love the pattern dress on your second photo, you look lovely <3

    follow me if you love to, and i'll follow you back :)

  9. ive followed you back, thank you for commenting sweetheart <3

  10. All those outfits are absolutely amazing! I totally agree; sustainability is really important in the fashion industry in our modern age. Thanks so much for your sweet comment, it really made me smile. I liked your blog on Facebook btw! Thanks for sharing, and don't forget to "like" Seven Inch Stilettos on Facebook! xoxo, Veena <3

  11. stunning outfits!


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