Thursday, 14 April 2011

Fashion Editors. The New Black?

Anna Dello Russo
In a world obsessed with age, it came as a surprise to me to read an article over the weekend which said the new fashion icons were fashion editors.  Once famous for making icons, fashion editors, most of who are in their 40s and 50s, are now gracing the pages of style blogs and editorials, and are becoming more popular than models or celebrities.

Leading the charge are Anna Dello Russo, the editor-at-large of Japanese Vogue, Emmanuelle Alt, the editor of Vogue Paris, Giovanna Battaglia from Vogue Italy and former editor-in-chief of French Vogue, Carine RoitfieldWhere once Anna Wintour, editor of American Vogue, was the only editor who had a personality large enough to garner interest, now she almost risks fading into the background with her fashion choices.

Favouring Prada kitten heels and large shades, Wintour is quite conservative when it comes to fashion choices. Dello Russo on the otherhand, hasn't found a colour or a print she didn't like.

Toning her physique with 3 hours of yoga and swimming every morning, Dello Russo has a body to rival most models on the catwalk today. She owns an amazing 4,000 pairs of shoes and has a separate apartment for her clothes alone. Launching her perfume, Beyond, in November 2010, Dello Russo's cult status continues to grow and she is unlikely to be slowing down anytime soon. 

Once described as the sexist editor in fashion, former editor of French Vogue, Carine Roitfield has been a favourite of fashion followers for years. With a penchant for black rock 'n' roll style outfits and kohl rimmed eyes, Roitfield has become a fashion icon.  Now working for major retailer Barneys overseeing their autumn collection, Roitfield continues to inspire fashion followers around the world.

Christine Centenera
Carine Roitfield

Other than Stevie Dance, editor of Russh, and Christine Centenera, Fashion Editor of Harper's Bazaar Australia, Australian's fashion editors are rarely photographed at global fashion events. Australia is small player in the global fashion market, however, with the global success of Australian brands such as Camilla and Marc, Sass and Bide, Josh Goot and Willow, to name a few, the Australian fashion industry should be doing more to promote Australia as a fashion forward country. The recent show Park Street, following the fashion editors of ACP's main women's magazines, did not do so well with the ratings, but at least editors are getting out there and trying to create a name and personality for themselves. Rarely are famous bloggers seen at Australian fashion week, which means there is limited global coverage of the shows.

Australian editors should take advantage of the fact that editors are now the focus in the fashion world. By getting themselves seen and followed, they will be in a much better place to promote Australian fashion.


  1. Really like this post. I agree entirely that Australian editors (& bloggers!) need to get themselves out there more. Honestly though, it needs to start with our editors being far more forward-thinking and brave than they are. Much of what we see in fashion magazines here is a direct copy of what's happening in the faraway nothern hemisphere at any given time, when what we need to see is fashion news and tips that relate to where we are at in Australia. Because we're always in the opposite season, we need to become more adventurous in searching for pieces to print and designers to admire, which usually means supporting local talent far more. We don't have to settle for being a season behind when we can strive to be a season ahead! Also creating photoshoots and features that are worthy of attention and admiration everywhere, not just a copy of what goes on elsewhere is important. I definitely think Stevie Dance of RUSSH has this in her mind, and I salute her wholeheartedly for that!

    Sorry to go on a bit of a rant, haha. I am just very passionate about getting Australian fashion to the height it has the potential to achieve. Your article certainly got me thinking. (Oh and Park Street made me want to poke my eyes out, almost turned me off wanting to work in the magazine business, gah!).

    Keep up the great work :)

    x K

  2. Hi Kaitlyn
    Thanks for your post! It's great to hear from someone who is as passionate about fashion as I am! I couldn't agree more with what you've said. A lot of the time, Australian magazines purchase articles and editorials from their counterparts overseas when there are plenty of interesting stories and beautiful people to photograph in Australia!

    Hopefully as consumers become more aware of this issue, they can voice their concerns to Australian editorials which may influence them to change the content they chose to publish.

    Love your blog by the way! It's great you've got a creative outlet when you need a break from studies:P



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