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This isn’t the first time Google have used this technology. The Google ads featured on gmail, Internet sites and blogs, scan for key words and display ads based on those key words. This form of tailoring technology can be quite effective as it provides targeted marketing to viewers.
In order to set up the site, Google sort the assistance of a range of fashion trend-setters to share top picks and to “teach” the website about their individual styles. They did this by identifying what colours, patterns, brands and silhouettes they loved and hated.
Boutiques.com aims to take the fuss out of shopping by reducing search times for users. Instead of having to trawl through shops and online stores to find items that suit their taste, with the click of a button, Google algorithms lets shoppers filter thousands of items via size, genre, pattern, colour and shape. You can also browse boutiques customized by celebrity, designer, blogger, retailer, trend, style genre, featured, popular and recent. Search tools also allow users to workout which bag or shoes will match and outfit.
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Although good in theory, it remains to be seen whether the Google Boutique site takes off. Still in the beta version, Google will need to get higher profile celebrities and trend-setters on board to make the site credible in the fashion world.
However, with proven success in the technology world, don’t be surprised if Google Boutiques becomes the next big thing in fashion.
Stay tuned for a post on BeachMint, the company successfully adopting the trend of personalised shopping.
Images from www.boutiques.com
Information sourced from http://googleblog.blogspot.com/2010/11/introducing-boutiques-new-way-to-shop.html and http://mashable.com/2010/11/17/google-boutiques/
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